REDI Transports is one of the nation’s leaders in prisoner and behavioral health patient transportation. Formerly Wisconsin Lock & Load, REDI rebranded themselves in order to shed the harsh stigma that transporting prisoners comes with. This video, part of their rebranding, helped appeal to more behavioral health institutes. As a result, REDI just had their most profitable year to date in 2019. I was charged with concepting, storyboarding, lighting, shooting, and editing the final video.
David Richards_ Content Writer
Long Format Brand Story
December 5, 2019