After moving across the street from Lambeau Field and partnering with the Packers, Hinterland wanted to show guests their hometown ties and history while showcasing the new amenities at their new facility. Owner, Bill Tressler, wanted an edgy video to play before brewery tours that showed visitors that Hinterland is deeper than the bottom of a pint glass. I co-wrote the script with David Richards, and from there I was responsible for storyboarding, location scouting, lighting, directing, shooting, piloting, and editing the end product.
Billy Morehouse_ Second Camera Operator & Grip
David Richards_ Co-Content Writer
Long Format Brand Story
November 5, 2018