They Depend On You

Wilco has become known as the one-stop-shop for lifelong farmers to get everything they need for their homesteads. However, Wilco wanted to target a broader audience that included more novice personas and shed the stigma of being strictly a “farm” store. In this video, we wanted to showcase a relatable woman taking care of her daily tasks with the help of products found at Wilco. This branded piece was Wilco’s first departure from more sales-oriented advertisements.

Production Crew

Sara Thomas_ Copywriter

Evan Oliver_ Director of Photography